Saturday, July 15, 2006

The real motivation behind Body Wash

The problem of Pubic Hair on the Soap.

It is as simple as that. The hygene (soap) companies knew that if they could find a way to rid the shower experience of having to endure the sight of pubic hair on the soap and the problem of trying to get the hair off the soap before using it, they would clearly have the edge over traditional soap.

However, they have seen only marginal success due to their inability to properly market the product as the cure to pubic hair stuck on the soap. The real question facing these companies today, is how to tactfully advertise their product over traditional soap, when the main selling point involves pubic hair.....

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